Eclectic

•

Eclectic

Abstract

About 70 lakh Indians (about 1.5% of total workers in India) are employed in, or earn their livelihoods from, the handicrafts sector. Certain sub-sectors within handicrafts, notably handlooms, have seen their employment numbers shrink. The key is to find a middle ground, which taps into the growing popularity of Indian crafts while allowing artisans to practice their craft and prosper with it.

Many sensitive and socially-responsible craft organizations are working to bridge the gap between urban India, which is increasingly influenced by international trends, and the rural artisan, who is strongly holding on to the rich traditions and techniques of crafting handmade goods. This project aims to bring the craft and stories of some of these artisans to urban audiences, through the medium of their exquisitely crafted products that are reinterpreted for the urban market while preserving their essence.

Concept

This project aims to bring the craft and stories of some of these artisans to urban audiences, through the medium of their exquisitely crafted products that are reinterpreted for the urban market while preserving their essence. This project also is about evolving an individual design language keeping in mind, the clientele, market, consumer group, and brand and quality parameters those they demand.

Eclectic is deriving ideas from variety of periods and styles brought together through the use of colour, texture, shape and finish.

Taking the theme “Eclectic” from the Trend forecast 2019/20, and Lambani as my inspiration I connected them with the dynamic part of the Lambani’s history. I zoomed into the change in their travel, occupation, housing, language, their traditional attire and the Lambani embroidery from past to present which has a lot of layers and interesting details. These aspects of the Lambani make them very dynamic nomadic tribe and hence eclectic.

Eclectic being something that brings various things, aspects and colours together, I have made this collection of Dhurries and Cushion covers inspired by the Lambanis.

I have used Khadi as my main technique, and hand inlays method to make these products and colours from the Lambani’s traditional attire for a family living room space.

Client

The client Jaypore was established in 2012 by founders; Puneet Chawla, Shilpa Sharma, Aarti Jesrani and Deap Ubhi. Jaypore is an online store and brand which works with the best of Indian hand crafted designs on wearable luxury and premium products, and each of them have a story.

Design Brief

I worked with the products under home furnishings for the living room. Using weaving as a main technique and Lambani embroidery for enhancement of the products, I will design them for the upper middle class working nuclear family.